In order to promote the stable scale and optimized structure of foreign trade and promote the international cooperation of the Belt and Road Initiative, Anhui foreign trade enterprises have explored the Saudi Arabia and Middle East markets. Under the guidance of the Anhui Provincial Department of Commerce, Anhui Province organized an Anhui delegation consisting of 22 enterprises and 45 people to participate in the 2024 Saudi International Trade Fair and the 10th China Commodity Intelligent Manufacturing Exhibition, and carried out surrounding market investigation activities at the same time. On December 10, the three-day Saudi International Trade Fair opened grandly in Jeddah, Saudi Arabia. Wang Qimin, Consul General of the Chinese Consulate General in Jeddah, Liu Dianxun, Director of the Foreign Trade Development Affairs Bureau of the Ministry of Commerce, Lu Ye, Economic and Commercial Counselor of the Chinese Consulate General in Jeddah, and Muhammad, Vice President of the Jeddah Chamber of Commerce, attended the ribbon-cutting ceremony and toured the exhibition hall.
Amid the hustle and bustle of the exhibition, the booth of Delee Foods Group was like a sweet palace exuding an alluring fragrance. The honey products on display were derived from the purest gift of nature, containing the essence of sunshine and flowers. The crystal clear color, delicate and mellow taste, and unique and charming floral fragrance seemed to tell every passing merchant a story about the perfect fusion of nature and craftsmanship. Whether it was professional food importers, large retailers, or distributors keen on finding high-quality specialty products, they were all attracted by this sweet temptation and stopped in front of the booth of Delee Foods Group.
At this exhibition, Delee Foods Group’s honey products not only gained a large number of potential cooperation intentions and orders, but also established an excellent brand image for the group in the international honey market. Through in-depth exchanges and interactions with local Saudi customers and peers from all over the world, the group further expanded its vision of the international market, accurately grasped the dynamics and trends of the global honey consumption market, and laid a solid foundation for future product innovation and market expansion strategies.
The exhibition attracted high-quality buyers from Saudi Arabia, the United Arab Emirates, India, Morocco, Palestine, Oman, Jordan, Egypt and other places. The exhibition is not only a platform for economic and trade exchanges between China and Saudi Arabia, but also another display of China’s intelligent manufacturing of goods, injecting new vitality into the development of bilateral trade. Through this exhibition and local market research, we know that Saudi Arabia is in the golden period of economic development, and there is a large market demand for Chinese building materials, machinery, electromechanical products, chemical products, food, textiles and clothing and other products, which provides a broader development space for Anhui foreign trade enterprises to expand the Middle East marke